I was initially tasked to take over social media copy creation for Crisp, its founder and CEO, Michael Mogill, as well as to ghostwrite Michael Mogill’s blog posts. I swiftly analyzed and adapted the firm’s distinct voice, successfully taking over Instagram, Facebook, LinkedIn, X, and TikTok accounts’ copy with minimal training.
What was meant to be a three-month-long contract turned into a year (and counting)-long partnership of over 100 podcast episodes and 50 blog posts. Viewership and subscriber numbers have steadily increased, allowing Crisp to continue being a strong, influential voice in legal marketing.
In addition, I assisted in the ideation and execution of Crisp’s quarterly journal, researching past episodes, finding patterns, and connecting them into cohesive, succinct content.
Find my copy by visiting the firm and its owner’s top-performing social media pages:
- https://www.linkedin.com/company/crispgrowth/
- https://www.instagram.com/crispgrowth/
- https://www.facebook.com/CrispGrowth/
- https://x.com/CrispGrowth
- https://www.linkedin.com/in/mogill/
- https://www.instagram.com/mogill/
- https://www.facebook.com/mogill/
- https://x.com/mogill?lang=en
- https://www.tiktok.com/@mogill
Megi Meskhi 